Who are the top 15 fashion brands on TikTok, and why should you care? The video-first app has proved to be a game-changer for fashion brands time and time again. In fact has over 80.2 billion views on the platform.
So who鈥檚 making waves on this channel, and how can your brand take inspiration from them? Let鈥檚 unpack the top fashion brands on TikTok.
Contents
High Street Fashion Brands
High Street brands have discovered how to utilize TikTok to build genuine engagement with their fans. Here are the ones doing it brilliantly.
1.
Abercrombie has firmly established their brand on TikTok, and it鈥檚 clear to see they鈥檙e getting users on board. With 141K followers, they鈥檝e built a targeted fan base who come back for their content. Their videos consist of styling tips, hauls, and showing off their products, often collaborating with influencers. They鈥檝e also made every video unmistakably theirs.聽
Why does their content work?
Abercrombie hasn’t just decided to put random videos of their clothing out there. They鈥檝e thought about how to make their content relatable to their target demographic. Since they鈥檙e marketing to people in their 20s/millennials, creating on-brand engaging content for them was key. They鈥檝e built a culture of humor, honesty, and authenticity. Sometimes that doesn鈥檛 even include showing off the product, like in this hilariously familiar video.聽
2.
When you think of classic denim, American Eagle always comes to mind. They know what they鈥檙e about in terms of aesthetics and have leaned into their all-American vibe. This includes videos of their products as well as behind-the-scenes snapshots of staff.
Why does their content work?
American Eagle has gone full pelt with the all-American feel, including influencers. They haven鈥檛 just partnered with any influencer; they鈥檝e found the ideal collaborations making sure their values are the same. Note they aren鈥檛 just working with the biggest influencers either. They鈥檝e collaborated with and micro-influencer . They鈥檙e teaching brands the lesson that 鈥渢he bigger, the better鈥� isn鈥檛 always the case. They鈥檝e mixed high-visibility brand awareness campaigns with smaller influencer content that drums up mega-engagement.
Small Fashion Brands
It鈥檚 not just the big fish that are thriving in the TikTok pond. Smaller fish are getting a massive chunk of the action when they do it right.
3.
This independent clothing brand has leaned into its central selling point. Rave-worthy fits. Showing off their colorful garments has got people talking, sharing, and eventually buying.
Why does their content work?
The beauty of this brand is that they have a very specific USP. And they lean into it a lot on TikTok. Because their products are so highly visual, they have created eye-popping content to show them in full color, literally. Since a 鈥渂efore and after鈥� video of one of their dresses went viral, they soon realized this was something to repeat. What makes them so successful? They鈥檝e clearly learned from their analytics that certain types of content work for them and used them to their advantage.聽
4.
This tights company has started making real moves in the TikTok world. They market their products as both gorgeous and comfy. The content they create shows this too. They will post about both their stunning designs and the comfort they provide.
Why does their content work?
Snag tights have made their content truly inclusive, showing all different kinds of bodies. This is especially important for brands now. More than 8 in 10 consumers say they would like apparel brands and retailers to offer additional fits and sizes. The beauty of doing this on TikTok is you can visually celebrate all bodies regardless of shape, size, gender, skin, or disability. And through collaborating with a range of different influencers, plus their own brand鈥檚 models, they鈥檝e done exactly that.
Snags are the secret to comfy and stylish outfits! So order yours today!
Luxury Fashion Brands
Luxury brands are looking to TikTok more and more. Some are becoming pros at it too. Here鈥檚 how.
5.
With a more is more approach, you鈥檇 be hard-pressed to ignore Gucci on TikTok. Their OTT profile aesthetic and off-the-wall ideas have made serious waves on the app. From catwalk snippets and premium visuals to off-the-cuff humor and igniting trends, they deserve their 3 million followers.
Why does their content work?
Gucci is arguably the leading luxury brand on TikTok. But it鈥檚 not just because of their products. They think outside the box regarding content, pushing the boundaries of luxury fashion while staying grounded through beautiful visuals. Through unexpected influencer collaborations like the train enthusiast and pottery expert they have built a TikTok empire of valued fans.
Throwing a vase
All aboard! 馃殏 @Francis Bourgeois for . @Highsnobiety @thenorthface
6.
With their infamous aesthetic and inspirational marketing, Dior has put their footprint on TikTok. They share exclusive ads and celebrity collaborations on the channel, plus snippets of their collections.
Why does their content work?
The French fashion house took their SS21 fashion show live to TikTok during the pandemic. This was a bold move but has actually paved the way to deeper engagement on the app today. Now you can see a lot of Dior鈥檚 fashion show content through TikTok and it鈥檚 keeping fans coming back for more.
Footwear Fashion Brands
These brands have taken a big step on TikTok. You should definitely keep an eye on their movements.
7.
The original unisex sheepskin boot brand first dipped their toe into the pool of TikTok back in April 2021. Since then they鈥檝e been making dynamic, interesting and fun content to engage their viewers.聽
Why does their content work?
UGG understand trends, and are even starting to create their own. 鈥淐ool people wear UGGs鈥� is a strapline that the brand encouraged creators, celebrities and models to say in all sorts of videos.
Global Fashion Brands
Larger brands are entering the world of TikTok globally. Their creatives and strategy are definitely worth watching.
8.
Since Amazon provide a range of fashion choices, they鈥檝e started using TikTok to seriously show them off. Their profile is full of trends, hauls and real people trying on outfits. Each video is labeled to make the content as easy as possible to understand before you even watch it.
Why does their content work?
Amazon fashion has discovered the #tiktokmademebuyit trend and is showcasing it鈥檚 products in authentic, influencer-led ways. One partnership with was made to look like a video taken directly from her phone. She showcased her Amazon fashion finds and made it look completely authentic. Then other collabs have been more about styling advice and tips. Just look at how gives fashion color advice. The point is, every single video they do feels real. No overselling, no pushing products. Just simple style ideas and outfit inspo.
EVERYTHING from @amazonfashion 馃
Ethical Clothing Brands
9.
With 戮 of the materials in their current collections being eco-friendly, Sezane are edging into the ethical world of fashion, and their TikTok channel is thriving. They鈥檝e run with the idea of 鈥済iving back鈥� within a lot of their content, as well as a sprinkling of style advice and ideas.
Why does their content work?
Sezane showcases real people in real environments. They ask people questions in the street and even gift things to lucky individuals they meet. These videos feel seriously authentic and are definitely positive. Since the top reason people come to TikTok is listed as 鈥渢o lift my spirits鈥�, this is a winning combination.
Another gift 鉁� who鈥檚 next ?
10.
The colorful branding of Lucy and Yak is only a snippet of what they offer. With ethical roots and a promise to treat anyone involved with their company fairly, you can imagine their TikTok is bursting with do-gooders and happy content.
Why does their content work?
Although relatively new to the TikTok scene, Lucy and Yak are already getting involved in all the app has to offer. For them, sounds are the top source of inspo. They know that trending sounds can make viewership explode and boost brand awareness. So they鈥檝e taken some of the top audio on TikTok and made them their own. That鈥檚 the most crucial part. You need to make sure that any sound you use works for your brand. Each one they鈥檝e worked into their content seamlessly integrates with their ethos and colourful vibes.
Take inspo, then make it your own
These brands are the cream of the crop when it comes to TikTok, and you should definitely be taking a page out of their book. But remember, one size really doesn鈥檛 fit all when it comes to social media strategies. So make sure you鈥檙e thinking about your core offering and how best to put it out there on TikTok.
Need some help with that? Get in touch to discover how we can help you build powerful TikTok campaigns backed by influencers.
