Meet the Herd brings you closer to brilliant minds behind our global, award-winning social media and influencer marketing agency. In this 新香港六合彩开奖网 exclusive, we sat down with Dom Hyams, Head of Strategy at our sister agency, .
From working in TV and media production to becoming a voice within advertising for inclusivity, Dom shares his career journey, and talks International Day of Persons with Disabilities.
“With Purple 新香港六合彩开奖网, we are looking to create the most progressive, positive representation of disability in the media.”
Dom Hyams
Meet Dom Hyams
1. Who are you and how did you get started at Purple 新香港六合彩开奖网?
I’m Dom Hyams and I鈥檝e known Purple 新香港六合彩开奖网鈥檚 Founder, Martyn Sibley, for many years. We were in close contact when the agency launched in April 2020. A couple of months later, I did some work for Purple 新香港六合彩开奖网 under my own agency 鈥楾iny Man Digital鈥�, and after a few more months I came to join PG full time and never looked back!
Now, as Head of Strategy, I oversee client relationships whilst working collaboratively with our wider team to devise campaigns and raise Purple 新香港六合彩开奖网鈥檚 profile in the marketing industry.
The journey has honestly been incredible! I don鈥檛 think any of us could have predicted the rocket ship we have been on, and the global brands we are now working with on a daily basis. Perhaps most importantly, we鈥檝e been having a lot of fun along the way, surrounded by excellent minds and brilliant people.
2. What does a day in the life look like for Purple 新香港六合彩开奖网鈥檚 Head of Strategy?
Lots of calls and meetings! That鈥檚 perhaps the only commonality鈥�
Aside from that, each day is completely different, which I love. From new client introductions and finessing proposals, to speaking engagements and plotting new content.
3. What made you want to get into influencer marketing?
I鈥檝e always been in the world of media and marketing, so I know what a powerful tool it is for creating change in society.
With Purple 新香港六合彩开奖网, we are looking to create the most progressive, positive representation of disability in the media, and with that create a greater understanding and opportunity in society.
If I wasn鈥檛 in the industry, I鈥檇 like to say I鈥檇 be a restaurant owner, or world traveler (if that鈥檚 a job). The likeliest though would be in the TV / Media industry, as that鈥檚 where I started my career. I loved the process of crafting something from start to finish.
4. Do you have a favorite influencer/content creator?
I鈥檓 going to have to say , the king of coffee content on YouTube. I鈥檝e been described as being a coffee connoisseur, and James鈥� content has taken me down the rabbit hole over the last few years, so now my kitchen practically resembles a cafe.
5. Do you have a specific Purple 新香港六合彩开奖网 campaign that you really love?
There are so many, but the recent (cough cough *award winning*) campaign was brilliant.
We built on an existing Curry鈥檚 campaign, adding a creative, inclusive, and insightful element that delivered brilliant results too. It just perfectly showed that inclusive content is brilliant content. Our campaign looked at raising awareness for different 鈥榟acks鈥� and initiatives that Curry鈥檚 offer to cater to people with disabilities. For example, our strategy involved the idea for a , providing neurodivergent shoppers with greater access to in-store shopping.
6. Are brands currently doing enough to represent people with disabilities?
Some are, but many more are not.
We still see so many organizations not creating campaigns representative of society. Primarily, because they don鈥檛 know how or where to start, but that’s why brands need to work with people like us, the community themselves. It鈥檚 easy when you know how.
7. How can brands be more inclusive?
As above, brands need to give disabled people a seat at the table. Be flexible to adjusting processes, and implement approaches that are more inclusive. Be vulnerable and don鈥檛 seek perfection.
8. What would your advice be to brands that are actively looking at how they can be more inclusive within their influencer partnerships specifically?
The most important thing is to not think about like 鈥渨e want to use disabled creators to talk about disability鈥濃��. It might sound incredibly obvious but disabled people are just people, and disability is just one aspect of what makes them who they are!
Don鈥檛 make assumptions on what a creator can or can鈥檛 do, or what their preferences around a campaign would be without chatting it through with them.
9. Tell us about IDPD, what it stands for, and what it means to you.
, which stands for International Day of Persons with Disabilities (yes a terribly long name) is a day originally created by the UN back in the 1970s.
The day celebrates and brings awareness to disability on a global level, progressing societal, political, social and economic conversations and opportunities for the community.
10. How does Purple 新香港六合彩开奖网 plan to activate around IDPD?
Our ambition for IDPD is to always create genuine awareness around disability inclusion and representation. But, we also want to celebrate the day in an accessible and informal way to ensure we engage and entertain, and not alienate people in the process.
Read more about Purple 新香港六合彩开奖网鈥檚 work:
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